Herbal lassi business in India

Lassi or sweetened yogurt don’t need an introduction. It is one of the most popular drinks in India and specially in Punjab and Haryana. Starting lassi business in India will be a profitable business idea because every one knows the medicinal properties of lassi.

What is herbal lassi?

Ayurvedic herbal lassi is first buttermilk that contains valuable Indian herbs which has a variety of safe and useful medicinal properties to maintain good health and long life.

This herbal lassi is highly refreshing and relishing during hot summer times.

It mainly contains honey, ginger, garlic, black pepper, etc. while preparing Herbal Lassi.

Key elements of herbal lassi business

The special herbal lassi contains:

• Honey
• ginger
• garlic
• black pepper

Investment required in lassi business

Lassi making machine – 5 to 10 lakhs

Terta packing Unit (optional) – 5 to 10 lakhs

Need in the market

Lassi, as such has excellent nutritional value. Lassi is considered to be even better than milk. The lassi with a dose of Indian herbal ingredients will cure many health problems if any before making the body ill.

This drink is highly beneficial in the protection of the heart and brain by maintaining healthy blood pressure and circulation.

The herbs to be consumed on a daily basis through the medium of buttermilk are well known to every Indian and used in the Indian kitchen in some form or the other.

The herbs to be consumed on a daily basis through the medium of buttermilk are well known to every Indian and used in the Indian kitchen in some form or the other.

Competition in the market

Every Indian knows the importance and nutritional value of Lassi, but the competition of lassi business in the market is very small. No famous brand names are there in this game because of this you have the opportunity to expand your startup and gain all the market of India

How to start from the beginning:

Step 1

Start with your local area. Know the taste of your local area by drinking lassi from famous shops for lassi.

Step 2

Watch the procedure and trick of making herbal lassi from youtube and try it out till you get perfect in making lassi.

Step 3

Offer free herbal lassi to nearby people and ask them their reviews about the herbal lassi

Step 4

After getting positive reviews then only start making herbal lassi to a high quantity and give free samples to people near the bus stop and railway station and then ask them to buy.

Step 5

You can use your car or van during the first month to deliver lassi in your local area and to sell lassi to people near the bus stop and railway station.

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Where to get raw materials and machine?

1.Kumaar Industries, Coimbatore

2.Javvad EnterprisesKamra Bangash, Chandni Mahal Darya Ganj, Delhi – 110002, Delhi

Kamra Bangash, Chandni Mahal Darya Ganj, Delhi – 110002, Delhi

1. Super Refrigeration
2. M. S. Engineering Works

How to advertise your business?

Initially, start with your local areas by giving free samples and taking feedback and getting contracts for every month from them with free home delivery.

Compare the juice made from powder and real juice and ask the customer to get the difference and tell them the advantages of drinking herbal lassi daily. They will take it.

Start giving free samples in trains and buses to promote your business in different states and get their reviews.

Contact Hospitals and tell the advantage of drinking herbal lassi and get the contract from them.

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Where to export or sell the product?

Herbal lassi is famous in all the Asian countries including China. After establishing the empire in Indian market, you can export herbal lassi to various countries and increase your lassi business revenue.

Bonus tip

In Dharmic religions, they use yoghurt sweetened with honey while performing religious rituals.

Less common is lassi served with milk and topped with a thin layer of clotted cream.