9 Tips To Maintain Brand Consistency

It’s crucial to be consistent with your branding. If you aren’t able to maintain brand consistency, your consumers can get confused, which can result in disinterest. To avoid this, some actions need to be taken.

If you want a solid and consistent brand, make sure to keep the following tips in mind:

1. Understand Your Mission

Your brand must be tied to your company’s core values from the very beginning. Whether or not you already have a logo and website, be sure that they fit your brand’s mission, so your target customers will have an idea of what you offer. According to a design agency in Brighton, doing so can make a difference in helping your audience recognize your brand, regardless of the channels they use.

If your logo or other graphic styles don’t match well with your brand, change them accordingly. It’d be a good idea if you hire professionals to help you with this task to ensure that you’ll get the suitable logo or graphic styles for your brand.

2. Repurpose And Repeat

It’s crucial to keep your target audience engaged with relevant, high-quality, and interesting content. However, it doesn’t mean you need to put out new information each time you post on your social media accounts, publish a blog post, or update your website content.

There are various ways to convey the same message and present materials that appeal to several senses. For instance, you can promote the same eBook on your email marketing campaigns and social media channels. You can write a blog post that provides further details about the perks of your products and services.

If your products and services save people time, you can create blog content around improving productivity. Repurposing and repeating information isn’t the same as being redundant. Presenting related information repeatedly across different channels and in various formats is the key to maintain brand consistency, which may also help your startup grow.

3. Be Authentic to Maintain Brand Consistency

Authenticity goes hand in hand with consistency. When it comes to brands, it’s easy to maintain consistency if you’re authentic. But if you’re trying to live up to an idealized and unrealistic version of your brand, you’ll fail in the long run, which may harm your reputation in the market.

To avoid that, know the areas that set your brand apart from the competition. Embrace them and keep them in mind whatever you do with your branding. Besides, if you want to make an impression on your target audience, you can’t do everything others do. You need to stand out to be recognized.

4. Make A Visual Library

All of your design and visual elements must always be the same to keep your brand consistent such as graphic style, colors, logo, and typeface. These should be your brand’s constants.

If you’re a do-it-yourself (DIY) marketer, be sure to make various forms of content and save your files and images as templates. If you can, it’s an excellent idea to create a visual library of graphics and logos of various types. This won’t only improve your brand consistency, but it may also prevent you from cluttering your computer with multiple files and duplicates. Moreover, you’ll save more time recreating visuals and browsing through folders.

5. Have A Branding Style Guide

Another way to maintain brand consistency is to have a branding style guide. With this, employees can refer to the guide when making new materials and graphics for your business. If you have several employees working on marketing campaigns and materials for your business, you must set written parameters for them to refer to. Ensure to inform them about what is acceptable when crafting materials that represent your brand.

Using a branding style guide will help you lay out the requirements for logo usage, color schemes, typography, and acceptable graphic styles. It’s also a great idea to provide them guidelines on your brand voice and how your brand name should be used.

6. Go Beyond Your Website

To ensure brand consistency, you shouldn’t focus only on your website. You have to pay attention to other channels you use like social media. The reason behind it is that some businesses make a mistake by assuming that a logo and website are enough to keep the brand consistent.

To get the best possible results with your branding, think of your customers across various channels such as email, social media, and offline stores. In this way, your potential and existing customers won’t be confused with your brand and help you enhance your brand credibility.

7. Establish Your Message

A crucial aspect of maintaining brand consistency is establishing your message. You should know what your company values and have a clue of what you’re trying to accomplish with your business. You also have to outline your values, mission, and overall brand vision. So, make a mission statement that describes what your brand is about and what you plan to achieve.

Other than that, you must also think of your brand voice. This will help you ensure that you’re always expressing your core values to your target customers in the same manner.

8. Keep Your Team Involved

One of the simplest ways to ensure brand consistency is to keep your team involved. When you keep all your team members involved in your branding, you can ensure that everyone is on the same page. Therefore, see to it that everyone understands the proper use of social profiles, logos, company taglines, forum accounts, and other things that may directly affect your brand consistency.

9. Perform Audits

Regardless of how well you’ve planned your branding, expect that there will be some brand inconsistencies slipping through. This is especially true when you’re busy implementing new branding strategies.

Performing visual audits may help you determine such inconsistencies, enabling you to address them and avoid future occurrences. Having some partners who offer local connections and global solutions as well as engaged and connected with your brand guidelines may also serve as an additional quality check.

Conclusion

Regardless of your experience in branding, you can maintain brand consistency with the above tips. Just always be aware of the message you’re trying to convey, keep your team involved, and ensure that all of your actions align with your brand. When all else fails, make necessary changes or adjust your strategies to keep your brand consistent.