3 Things You Should Know About the Social Media Trends of 2022

You’re two months away from 2022. And as the saying goes, “time goes by faster than you imagine.” Before you know it, you’re already ushering in the New Year.

Are you ready for it? Or, more specifically, is your social media marketing already planned?

With the Covid-19 pandemic almost over and people’s preferences changing every day, there is no reason why you shouldn’t level up your marketing strategies. However, sticking to past methods will not help your business grow.

And if you and your digital marketing company have been developing your tactics all through the year, you should have it locked and loaded once the next year rolls in. For this to happen, you need to be aware of the following social media trends that will help you develop the perfect social media marketing plan.

Social media platforms are becoming the top online shopping destination.

Online shopping was already popular pre-pandemic. But with the threat of coronavirus and people getting stuck in their homes, online shopping reached an all-time high. 

However, online shopping platforms were not enough. So social media apps became grounds for selling products and services, as well. And it has even led to Facebook Marketplace receiving one billion visitors every month.

Now that the problem with Covid-19 is almost over, you might think that online shopping will lessen, especially when it comes to social media. But actually, social media platforms are expected to transform into better and more effective social ecommerce sites.

Short-form videos will dominate.

As you might have noticed today, many people are into TikTok. This social media app, which is dedicated to short-form videos, now has one billion monthly active users, and the number only continues to increase.

TikTok’s fame is mainly due to short videos, which are recorded easily and viewed completely in seconds. Facebook Stories, Instagram Reels, and YouTube Shorts are the counterpart of TikTok’s short videos on other apps.

Short-form videos show no signs of going away. Many viewers prefer watching videos that are only seconds long. And with the way videos connect better with viewers than still images, this type of content will only dominate the social media scene in 2022.

Facebook is the leading social media platform.

There is no doubt about how popular Facebook is. It has been considered the top social media platform for years now, with around 1.8 billion users daily. YouTube follows closely behind, and WhatsApp comes in third. The average user spends about 58 minutes a day on Facebook, interacting with people and brands alike. It has been revealed that as much as 51% of users have clicked on a Facebook ad while browsing their feed.

While it’s not clear how long Facebook will remain at the top, its influence is a force to reckon with. Facebook, Instagram, TikTok, YouTube and many other social media platforms take the world by storm. No matter what age and gender, people spend around 145 minutes daily on these apps – that’s more than two hours a day.

So, if you don’t take advantage of how consumers use social media, your brand will lose out on so many things. Even your digital marketing company will agree that these platforms are some of the most powerful tools for businesses.

Now, if you’re ready to sit down and hatch a foolproof social media marketing plan for 2022, make sure to take note of the trends above and get the best marketing agency to help you out.   

Sanjit Dhabekar

Sanjit Dhabekar is a passionate Digital Marketer and Blogger. He loves to explore new opportunities to rank websites and earn money online.

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