When it comes to digital marketing, the cost will usually depend on several factors. For instance, your targets, your marketing budget, and the channels you want to use. Generally, small businesses should set aside at least 10% to 20% of their earnings for their marketing campaign.
The exact figure on how much you need to spend for an SEO service provider is quite difficult to ascertain. It is because businesses vary in size, and their goals, budgets, and strategies also differ.
Furthermore, digital marketing cost for small businesses is lesser compared to their larger counterparts. SEO service providers like online marketing gurus digital marketing agency help you get the best out of your marketing campaign.
How Much Does Digital Marketing Cost?
You can break down the digital marketing costs into three categories – SEO, social media, and PPC. To give you some idea, small to medium-sized businesses will likely pay between $750 to $1,500 for SEO, $4,000 to $7,000 for social media, and $9,000 to $10,000 for PPC.
As mentioned earlier, small businesses will likely spend between 10% to 20% of their marketing profit. Therefore, if you don’t want to do the campaign yourself, the above costs are the approximate amount you will have to pay for SEO, social media, or PPC experts. But, of course, it all depends on what exactly your business needs are and finding the right PPC marketing agency to determine the level of success your business can receive.
Cost of SEO
One of the most affordable strategies of digital marketing is SEO. It is very effective in growing your small business. Its cost will mostly depend on what you want to achieve with your business. When it comes to SEO, you can choose to hire a freelancer who has an average hourly rate of $80 to $130.
A digital marketing strategy with SEO service providers like online marketing gurus digital marketing agency would cost between $750 to $1,500, while the total cost of a single campaign is between $1,000 to $7,500.
Cost of Social Media Advertising
Everyone can use social media for free. But unfortunately, not at all times. If you want to create an effective social campaign, then you will have to spend some money. Roughly, you will have to spend between $4,000 to $7,000 per month for your social media campaign.
Perhaps you might be wondering why you should advertise on Facebook, Twitter, or any other free platform? Keep in mind that social campaigns are not just about sharing images and inventing hashtags. Aside from planning and analysis, it also requires well-thought-out techniques. You have to spend money on the right areas so you can target the right people.
Cost of PPC Advertising
When it comes to PPC, you need to bid on search terms so you can gain the best visibility and ranking for your website, links, and adverts. In contrast to social media advertising, PPC advertising usually involves SERPs (Search Engine Results Pages) instead of social media timelines. So, instead of paying Facebook, Twitter, and other social media platforms, you will be paying Yahoo, Bing, or Google.
On average, small and medium-sized businesses will likely spend between $9,000 and $10,000 on PPC per month. Typically, this is approximately 5% to 25% of your advertising budget each month. Therefore, it is important to consider that digital marketing campaigns can help you gain visibility online, acquire new customers, and bring in the right traffic.