It takes a lot to build a thriving practice these days. Patients expect more from their providers than just good medical care. Especially in urban areas, practices are in fierce competition for new patients. However, the best way for your practice to get ahead is keep the patients they already have. If your practice is having difficulty retaining its patients, here are a few tips to help keep people coming back.
Deliver Outstanding Service to Your Patients
This one seems obvious but it is the most important. If you are not providing top notch medical care, then you will not be in business for very long. Make sure that all of your staff members are on the same page and there are protocols in place for patient care. Ensure that your reception and administrative employees are properly trained and adequately staffed. People will not return to your practice if they are stuck waiting in the lobby for too long or encounter unfriendly staff members.
Personalize Your Patient’s Care
Everyone is different, therefore it would stand to reason that you should not be doing healthcare with a one-size-fits-all approach. Your patients deserve a provider who truly cares about them and their health. Personalizing your patients’ experience will make them feel like more than just another appointment on your schedule. To accomplish, make an effort to ask your patients lots of questions, and create a personalized care plan based on your thorough examination. Patients want to be treated with a catch all approach to medicine, they will appreciate a provider who is willing to take the time to explain why you believe your chosen care strategy meets their unique needs.
Offer Modern Conveniences
Going to the doctor is no one’s idea of a fun day, therefore it’s a good idea to make the experience as convenient as possible. Take your medical care a step further by offering additional services that give your practice a competitive edge over the competition. Potential patients appreciate a practice that makes their lives simpler. Offering services like online scheduling, telehealth software, and 24/7 answering services allows patients to get the care they need on their own terms. These features are very popular with patients and can be a huge selling point for prospective new patients.
Monitor Your Online Reputation
Doctors’ offices live and die by their reputation. If your practice has a long list of poor reviews online, that is a major problem. When looking for new practices, one of the first things people look for is online reviews. If they find that past and existing patients are generally happy with their experiences, they will be much more apt to book an appointment. On the other hand, if they find unresolved complaints, you will have a very hard time convincing them to consider your practice. Be open to feedback from patients on how you can improve your practice as a whole. While some doctors have a hard time listening to criticism, in the end, this benefits both you and your patients.
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Provide Educational Resources
Finally, keep a library of easy to find resources on your practice’s website. This can be a great resource for patients to get quality medical information should your office be closed or the provider is unavailable. This way, patients have the opportunity to help themselves to free medical advice and you have the peace of mind knowing they have access to vetted, factual medical advice.