Toys Business Ideas and Manufacturing Plan – 2021(Updated)

Toys Business Ideas and Manufacturing Plan – 2021(Updated)

When we hear this word toy, all the pleasant childhood memories with toys flashback in our mind. You must be eagerly waiting for your birthdays, Diwali and Christmas to get your favourite toy. All of us wish to be the owner of the toys making company in our childhood. Toys business ideas are one of the most researched ideas of starting a business.

The market for this business is very high. If you have a good plan, you can easily beat your local competition in your area. You have to decide the location, the categories of toys, brand name, investment, marketing cost, marketing methods and the ROI from your toys business ideas.

The market of toys business ideas

We all know, toys are not going from the trend. Every day, new toys are manufacturing for people of all age groups. You can see toys for small kids and remote control toys for teenagers. As the population is increasing, the demand for toys and dolls are also rising among boys and girls. You can easily set up your toys shop and earn huge profits if you don’t have a toys shop in your locality.

toys business ideas

Steps for toys shop business plan.

If you are planning to start your toys shop business, then some of the steps you need to plan and implement to get the fruitful results are:

Research and competition

Before planning any steps, you have to research your business idea. Make a note of the following points

  • How many are toys shops present in your area?
  • Which toys are trending in your area?
  • Is there any toys shop near the hospital or nearby?
  • How your competitors are marketing to attract customer?

When you have the proper research plan and answers to the above question, you will get a clear idea to start your toys business ideas. If you are satisfied with the answers, you can move on to the second step.


The most important factor for setting your toys shop business is an investment. If you have a low budget, then you have to be very selective in your materials. Now, from the above research, you know which toys are treading in your area. Get the wholesale quotation from the market to know the approximate investment need in your first toys stock.

You would like: Best Small Business Ideas in India with Low Investment


For any successful business, location plays an essential part in its process. If you want to start your toys business ideas, then you can look for shops in the area where people travel a lot. One of the recommended places is near children hospitals. Because in hospitals, many children are admitted, and they need some toys to distract from their pain. Some of the sites you can set up your store are:

  • Train Station
  • Bus stops
  • Near Cafe
  • Birthday lawns

Brand name for toy manufacturing business plan in India

When you have the required investment and location for toys business ideas shop. Its time to get your a shop a cute name. The brand name should be easy to remember so that you can get some mouth to mouth publicity free of cost. If you want to search proper names for your business, then a business name generator tool can help you with that for free. Remember, don’t copy other names from your competitors or you have to face legal issues.


You have to register your brand name to get the benefits of all the government schemes for your store. Your competitor can’t copy your brand name if it is registered. More benefits include getting your GST number to get bulk wholesale orders on loan. It means you can get the toys and pay after two to three months duration.

Furniture and Lighting

You have to think about the furniture to set up all your toys properly. There are many types of rack and shelves available in the market. You have to choose or make racks for small toys, big toys differently. Your toys business ideas need the proper lighting in every corner of your store. Other furniture and equipment include:

  • Chairs and tables
  • Glass racks
  • Computer for billing
  • Printers
  • Billing desk and locker
toys business ideas

Marketing methods of toys making business:

You can go for online and offline marketing. Inviting families for the opening ceremony will be a great idea to start your toys business ideas store. You can print pamphlet and distribute it with the local newspaper. Online methods of marketing include using social media platforms like Facebook, Instagram and TikTok. One of the best practices is making the video of the toy and uploading in all the platforms.

Making your website and selling on Amazon can be your turning point for your business. Instead of making the website from others, you can learn about creating sites and managing it in your free time in the store. Building an Amazon account and learning to manage the order is very easy. You can quickly learn that from the YouTube videos.

Total investment plan

The total investment required for toys business ideas may vary from the location because of the location and furniture cost. If you are starting your toys store business ideas in rural areas, then you will set up your shop in less than five lakhs. The investment cost can increase when you want to start this business in urban areas like Mumbai city. The total cost can be more than ten lakhs. Make sure you have the appropriate fund to survive for at least three months without any profit because that’s the rule of any new business.

What is the total investment needed for toys shop business?

The investment depend upon your location. If you want to setup your business in small city then you need around Rs 4 -5 lakh and for big city you need around Rs 10 – 15 lakh.


Starting your toys business ideas needs a lot of time to research. You have to be very careful in selecting the first batch of toys for your shop. Location and furniture are the two factors which can increase or decrease your investment cost. You have to use new methods of marketing given in this article to run the toys shop successfully. Once you are stable in your business, you can go to another shop or can sell your franchise to maximize your profits. I hope this article guide you with all the necessary steps to build a successful toys business ideas.

Sanjit Dhabekar

Sanjit Dhabekar is a passionate Digital Marketer and Blogger. He loves to explore new opportunities to rank websites and earn money online.

20 thoughts on “Toys Business Ideas and Manufacturing Plan – 2021(Updated)

  1. Hi

    We would like to start toys manufacturing business with small scale .
    Could you please help me to understand the process and other details.
    Like how it will be and all other details


  2. I want to start business in toys manufacturing to encourage make in india. Need your guidance.


  3. I would like to learn wooden toys manufacturing and innovation on toys pls help from where to start
    Samir mehta

  4. Dear sir I want to start the toy business I want to know some information about the made in India or made in China And how can I buy the product directly from the manufacturer and what type of documents require for the small setup and some marketing advice if there is any possibility. I want to know what is the future for that type of business and any past performance for this industry and how to build and how to present the product details and some marketing strategy for that kind of small business…. thank And regards

    Dharmendra Bisht

  5. Hi

    We would like to start toys manufacturing business with small scale .
    Could you please help me to understand the process and other details.
    Like how it will be and all other details.

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