It takes more than just putting a website up to sell products online. You need to make sure that your website is doing the best job possible of making sales to your customers. Here are some ideas for improving your website to sell more products.
1. Optimize Your Product Pages
Each product page should be optimized to obtain the greatest ecommerce conversion rate possible. Your product photos should be enticing and your descriptions should make your customers want to buy.
In addition, you should make sure your pages are optimized for the search engines so that they will come up in the search results when people are searching for what you have to offer. This is called SEO, or search engine optimization. Each page should have a customized page title, description and URL. Your images should include alt text to describe what is being shown.
2. Include Customer Reviews
Customers will trust your website more if you include reviews. Many people will not buy anything online without reading reviews. Having reviews shows that you listen to your customers and are not afraid of their honest opinion.
3. Include a Blog on Your Website
Having a blog allows you to talk about your products in an informal way without too much sales pressure. Your customers can get to know you in a friendly way and will soon feel like they know your company and can trust it. Having a blog also helps greatly with search engine optimization.
4. Have a Separate Page for Each Product
Each product you sell should have its own page. Don’t try to save time by combining multiple products on one page. If each product has its own page, you can go into detail describing the product, showing reviews, multiple photos and more. The customer should be able to focus on one product at a time.
5. Use Coupons and Sales Liberally
Coupon codes are great. People love to save money. You could show a coupon code on your home page or send it out via email to the customers on your mailing list. You can also have frequent sales for holidays and other events. You can offer discounts for buying more than one of a product. And think about offering free shipping, too.
6. Make Sure It Is Easy To Check Out
Online customers get frustrated easily and will abandon a shopping cart if they run into problems during the checkout process. Don’t ask for information that is not absolutely necessary. Try to follow the same standard format of other checkout processes so that it is familiar to your customers. It should be very quick and easy to check out.
7. Provide All the Information Your Customers Need
Anticipate any questions your customers may have, and be sure that you answer them on your site. You should have a page that covers shipping information and one about return policies. Make sure you link to them from the product pages and checkout page. You should also have a page for FAQs, frequently asked questions. Have a way for customers to contact you if their questions are not answered.
Following these tips will help you to have a robust and user-friendly shopping website. Your customers will show their appreciation by purchasing more products from you.