As a business owner, you know the value of good marketing whether your business is large, small or in between. These days, people spend so much time online that you will want to pay special attention to your online marketing. Read on for five creative ways to promote your business online.
Jazz Up Your Website
Your business website needs to be eye-catching and informative. It should be easy to navigate, showcase your products and/or services clearly and give your customers all the details about how to contact you and order online.
Your best bet is to purchase your own domain name so your customers can find your business website easily. Also, make sure that your website loads quickly (customers don’t always wait around) and is accessible on mobile devices. Always shoot for user-friendly and clear. Your customers will thank you.
Start a Blog
If you want to reach out to your customers in a new way, add a blog to your website. You can use it to update your customers on new products or services your business is providing, to offer helpful tips and tricks related to your field or simply to relate some fun facts or interesting stories.
The whole point is to draw your customers in and make them stay. When they get to know your company, they will be more likely to purchase your goods or services.
Use Social Media
Most of your customers are probably on social media sites, so don’t ignore them. Rather, build up your social media presence.
Post frequently on Facebook and Twitter, for instance, to remind your customers that your business exists and is ready to serve their needs.
Keep your posts up-beat, fresh and interesting yet informative, too, focusing on your business’ strong points and best products or services.
Get on the Lists
In order for people to find your business’ website, you need to get your website on the right lists. Depending on the nature of your business, you can purchase a listing on a related consumer advice website like Angie’s List.
Also, encourage your customers to add reviews to review platforms like Yelp or Trust Pilot. List your business with Google or Yahoo and build a profile.
Further, you will want to bump your website to the top of search engine results pages by using search engine optimization. Read up on this process, and give it a try on your own, or get some help from an expert on digital media solutions if you need to.
Build Your Reputation
Finally, you can promote your business both online and offline by providing the best possible service to your customers. Make sure that your communication is always prompt and clear and that your customers can contact you quickly and easily with questions or difficulties. Get back to them immediately.
Further, offer the highest possible quality of goods and services at the best possible prices. Let your customers know that they are always receiving the very best you can give and that they can count on you to do things right the first time and every time.
Promoting your business online doesn’t have to be complicated or expensive, but it can make a huge difference in your company’s success.