When you first launch your B2B organization, the main goal is to establish your brand and start growing. However, this doesn’t happen overnight. After all, growth is an ongoing process that requires patience, hard work, and dedication. There are no secret ways or special steps to surpass your competitors or achieve immediate success.
However, there are proven ways that can help you reach growth milestones that’ll slowly but surely push your business to success.
Here are some tips to accelerate the growth of your B2B startup:
1. Build A B2B Website
If you want to grow your business in this modern world, you need to have a website. Think of it as your B2B startup’s front door to the digital world. However, not just any website will do. According to a statistic, 88% of users won’t visit a website after a single bad experience. This means you need an appealing and user-friendly website.
Thanks to technology, it’s easier to create a website on your own. However, if you want to ensure that you have a professional website design that accounts for all technical and non-technical aspects of a website, then consider hiring an expert web design agency.
2. Create And Publish Content
Did you know that 81% of shoppers conduct online research before buying something? This makes online content a cornerstone of any modern business. In the online world, content is king and often takes a large chunk of your B2B marketing budget to generate and publish content.
However, generating copy just for the sake of publishing something simply won’t cut it. You’re going to need a variety of content to connect with your audience and answer questions from your B2B customers.
You need to leverage various pieces of content including blogs, podcasts, videos, and graphics, and market them beyond your own site through social media or guest posting. A well-planned content strategy can help entice users and provide a solution for their problems.
3. Focused On Existing Clients
Sometimes, it’s easy to get caught up in the obsession of getting new clients that you forget that the best ones are already sitting in front of you—your existing clients.
You’ve already won them over, making it easier for you to convince them to do business with you again. And the longer they stay with you, the greater their value becomes. Not only that, but once you’ve built a solid relationship with your existing clients, they’ll also refer you to their network and partners. They’ll become the powerful advocates that’ll bring you new clients without even lifting a finger.
So, instead of trying to obtain more new customers, as a B2B startup, you need to direct your attention to your existing clients. You need to come up with retention strategies, keeping your existing clients satisfied and happy.
The most effective way to do this is to implement a customer loyalty or referral program that rewards your existing clients while encouraging repeat business and bringing in new clients. You also need to always stay in touch and encourage interaction with them so they won’t forget about your business.
4. Try Event Marketing
Even marketing is a traditional and proven marketing strategy for B2B organizations. It’s a practical marketing solution with the goal of seeking the attention of various decision-makers and expanding your network.
Ranging from charity concerts to fairs to virtual events, event marketing can help your business grow for various reasons.
For one, you get the opportunity to socialize with like-minded people and build a relationship with them. Potential buyers will also get to know more about you when participating in an event. It also allows you to cut through the clutter, creating brand awareness in your niche industry.
5. Go Global
Most B2B startups shy away from expanding internationally because they think they’re not ready yet to target a new audience. Also, they don’t want to completely change their marketing efforts in order to meet the expectations of those in different places.
However, such a mentality can hold back your company. Instead, see this as an opportunity to give your startup a lot more discoverability and reach a massive audience. Although it requires a different marketing strategy and you’ll have to think about other factors such as shipping, when done right, going global can push your B2B startups to significant growth.
And there you have it! There’s no surefire formula for instant success. However, you can boost your B2B startup’s growth with the above tips and strategies. Ultimately, you need to constantly plan and implement new growth strategies and stay on top of industry trends so your B2B company can continue to thrive in this increasingly competitive business world.