Google Ads Search Certification Knowledge Check Assessment Answers

Google Ads Search Certification Knowledge Check Assessment Answers 2020

Google Ads Search Certification Knowledge Check Assessment by Skillshop is the beginner test to know if you are qualified enough to give Google Ads Search Certification Exam across the Search Network.

100% Free and Updated Google Ads Search Certification Knowledge Check Exam Questions & Answers.

Google Search Ads Certification Knowledge Check Assessment result

Search Certification Knowledge Check Assessment Details:

  • Questions: 21 – 25 questions
  • Time limit: No limit to complete the assessment
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again immediately
  • Validity Period: 12 Months

Steps to take Google Ads Search exam 

Google Ads Search Certification image
credit@skillshop.exceedlms.com

Step 1: Click here and sign in with your Google account.

Step 2: Start your exam.

Step 3: Copy (Ctrl+C) the full question from the Google exam section and then find (Ctrl+F) the question from here. Right Click the question and open the question in a new tab.

Step 4: After completing the exam you will get your result instantly and If you have more than 80% marks. You can give the Google Ads Search Certification.

Questions asked in the Google Ads Search Certification Assessment are as follow:-

Note:- Question sequence changes according to the account. Please find the question using find (Ctrl + F).

Which attributes describe a good landing page experience?

  • Easy to navigate
  • High amount of user traffic
  • Relevant and original content
  • Transparency about your business

What are the three main factors that determine ad quality?

  • Expected clickthrough rate, ad formats, and ad relevance
  • Expected clickthrough rate, landing page experience, and ad relevance
  • Expected clickthrough rate, max CPC bid, and landing page experience
  • Max CPC bid, landing page experience, and ad relevance

Which of the following can be customized with audience signals to make Search campaigns more efficient?

  • Headline length
  • Keywords
  • Networks
  • All of the above

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

  • True
  • False

If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

  • Customer Match allows you to reach people who have been to your website
  • Customer Match allows you to reach people who haven’t been to your website yet
  • Customer Match relies on your own data instead of a remarketing tag
  • It wouldn’t be a good fit. You have to tag your website to use Customer Match

Why do search ad extensions matter?

  • They guarantee a higher engagement for advertisers
  • They increase the ad quality and drive lower conversion costs
  • They increase engagement and influence ad quality
  • The CPC on ad extensions is lower than on a search ad headline

Which ad extensions can serve automatically?

  • Message, callout, and structured snippets
  • Promotion, callout, and sitelink extensions
  • Sitelink, callout, and structured snippets
  • Sitelink, location, and call extensions

Match the marketing goal to the correct ad extension.

  1. You’re interested in directing people to specific pages on your website.
  2. You want to describe the features of a specific product your business offers before customers click on the ad.
  3. You operate many retail stores and want potential customers to see the distance from their location to your stores.
  4. You’re focused on driving phone calls to your business.

Which of the following is a core benefit of Google Ads automated bidding?

  • User ID-based bidding
  • Impression share-based bidding
  • Daily budget pacing
  • Auction-time bidding

Match each autobidding strategy to the right campaign goal.

  • Conversions 
  • Visibility
  • Revenue
  • Traffic

How can Google Ads help you advance your business goals?

  • By building awareness of your brand
  • By driving online, in-app, in-person, and over-the-phone sales
  • By influencing consideration of your products and services
  • All of the above

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

  • These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
  • These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
  • These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
  • These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

  • Someone searching for the term I want to buy a black shirt
  • Someone searching for the term black button shirt
  • Someone searching for the term shirt
  • Someone searching for the term shirt brown

Which part of a search ad isn’t automatically generated by dynamic search ads?

  • All of these are automatically generated
  • Description line
  • Destination URL
  • Headline

What is the key value proposition of Google Search campaigns?

  • Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
  • Influence organic results
  • Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
  • Show your ads when a customer is searching for your product or service

Arrange the items below in order of hierarchy, beginning with the top level.

  • Ad group
  • Campaign
  • Ad
  • Account

Which are the three required parts of a text ad?

  • Description, path fields, and headline
  • Description, path fields, and URL
  • Headline, description, and path fields
  • Headline, description, and URL

How many ads should be implemented per ad group?

  • One or two
  • Only one
  • Three to five
  • Two to three

How does Google Ads generate responsive search ads?

  • Google Ads creates them based on existing ad copy, landing pages, and extensions
  • Google Ads creates them based on existing high performing ad copy
  • Google Ads mixes and matches headlines and description lines that have been provided
  • Google Ads mixes and matches headlines and URLs that have been provided

Which of the following factors wouldn’t change an account’s optimization score?

  • Changes in auction dynamics
  • Changes in tracked conversions
  • Renaming campaigns
  • Shifts in spend mix

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

  • True
  • False

Your ad can show to a potential customers when your targeted language matches:

  • the customer’s browser setting
  • the customer’s Google interface language setting
  • the customer’s operating system language
  • the language of websites a user visits most often

Google Ads Search Certification Practice test increase your confidence while creating search ads campaign for your business or startups. This study guide also helps you to enhance your skills.

If we have missed any questions. Please feel free to comment and we promise to update the question with the correct answer in next 1 hour. So that you don’t have to wait for your certificate.

Sanjit Dhabekar

Sanjit Dhabekar is a passionate Digital Marketer and Blogger. He loves to explore new opportunities to rank websites and earn money online.

Leave a Reply

Your email address will not be published. Required fields are marked *