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Customer trust in a particular brand significantly affects their purchasing decisions. The likelihood of an individual becoming a repeat customer increases as they gain confidence in your brand and establish a personal connection with your company.
That is where brand awareness rolls into action. Brand awareness instills personality in your business, making customers feel more at ease with it.
However, getting customers to know more about your brand is not easy. For the most part, this is because every industry is overly competitive, thanks to the rise of online stores.
To help you, we have put together some surefire ways to build a strong foundation for brand awareness and leave a lasting impression on your audience:
1. Lay Down A Content Distribution Plan
Most businesses know what they need to publish based on your data analytics and social listening insights. But the real challenge rests with getting the stuff out there.
Brand awareness is a delicate process that relies heavily on consistent branding and communications. If you have a careless attitude toward your publication schedule, you risk missing out on opportunities to raise brand awareness.
Establishing an airtight publishing schedule with stated subjects and dates can help you stay on track with your content creation goals and keep you motivated.
Additionally, you will be able to see what you have already published, preventing you from reusing the same content.
2. Leverage Brand Partnerships
The brand partnership refers to the agreement that two or more organizations sign to work together. The association typically generates publicity and, consequently, promotes your company’s different types of digital assets, such as photos, logos, videos, blogs, animations, etc.
Besides, your products or services pique the target market’s interest and ultimately pave the way for an abundance of media exposure and public relations opportunities.
While looking for potential partners, make sure you steer clear of companies that are too similar or wholly unrelated to yours in terms of size or industry.
Cast a wide net on social media platforms to ask your customers about their favorite brands for each category and explore the suggested businesses.
Local business groups and networking events are also great places to find potential business partners.
3. Establish A Brand Voice
When building brand awareness, having a consistent brand voice is inevitable. It will enable you to sound more relevant to your audience, making you stand out from the pack.
One way to come up with a pitch-perfect brand voice is to know more about your customers. How would you describe them? Do they read more formal, journalistic-style articles or prefer to browse social media platforms for funny memes?
Narrowing down the buyer persona will give you a lot of clarity.
You can also get hints by simply listening to your customers because their voice has the most distinct timbre. Take note of what they say and create word clouds based on the essential concepts, recurring phrases, and a few keywords that have the maximum influence on your audience.
Then, speak in that dialect.
4. Start Guest Posting
Guest posts are instrumental in increasing brand awareness. In essence, they build free quality backlinks that contain your brand’s keywords and improve your SEO ranking in the leading search engines.
Guest blogging increases your visibility in various other ways as well. For example, if you can capture the attention of your audience, they will be more likely to click on backlinks to your website or your bio to learn more about you.
On top of that, guest posting allows you to establish yourself as an authority on a specific subject matter.
The following are some reliable tactics to use guest blogging to spice up brand awareness:
- Pick an appropriate blog: To begin with, choose a guest posting site that receives substantial traffic and enjoys a solid reputation in the industry.
The blog’s popularity can be determined by its page rank. Do some research on the blog’s common topics before agreeing to contribute a piece.
- Read the guidelines carefully: Readers will be more likely to accept your post if it appears to be a natural extension of the site’s style.
Therefore, it is a good idea to go through the writing guidelines in detail. If you cannot find them on the website, consider reaching out to the site owner.
Also, not following the guidelines sometimes means your post will end up in the junk folder.
- Incorporate personalization: Branding is about creating a memorable image of your company. If you write your blog post in a way that lets your business’s unique personality come through, readers will keep it at the forefront of their minds.
As a result, when they need to buy a relevant product or service, they will immediately recall your brand.
5. Use Influencer Marketing
When the recommendation comes from someone who is an expert in a particular field, people are happy to accept it.
Enter influencer Marketing, where research demonstrates that 61% of consumers aged 18 to 34 were persuaded to buy something by an influencer at some point in their purchasing journey.
Depending on the influencer’s demographic, sponsored posts are one of the most cost-effective ways to get your business in front of the right people.
You might reach out to one or two influencers with a sizable following, or you could rely on multiple micro-influencers to accomplish your goals.
When narrowing down your list of potential influencers, it is crucial to determine if the prior material they have published aligns with the type of content you want.
Check out their previous work by requesting a copy of their portfolio. In addition, define your KPIs (Key Performance Indicators) right from the get-go.
For micro-influencers, you are better off being a bit more flexible in your approach.
Ads are everywhere, and people are bombarded with advertising messages the moment they open their social media feeds or visit a website.
So whether you are launching a new company or trying to expand an established one, you might ask yourself, “How can I spread the word about my brand and create buzz?”
Well, reading this post would have given you a comprehensive answer to this question. Remember, brand awareness does not increase overnight.
Hence, you will have to keep at it while exercising patience. After that, the results will be just a matter of time.