How to Start Sugarcane Juice Powder Business in 2022? (Updated)
Sugarcane juice is one of the most popular drinks in Asian countries due to its taste and medicinal properties. Starting the sugarcane juice business is always a profitable business during summer.
But due to its degrading property, it is impossible to preserve juice for a long time. In this article, I will share some methods which you can use to maintain and sell sugarcane juice powder in local as well as international markets. But before that let’s learn is there a need of sugarcane juice powder rather than juice in the market.
Need in the market
India was the second-largest producer of sugarcane next to Brazil but the position changed in 2019 and now India is the largest producer of sugarcane in the world. Indian sugar cane have a large demand because of the below factors-
- The sugar factories utilizes early about 50% quantity of cane produced for the production of white sugar, and the rest goes for the preparation of different forms of jaggery.
- Traditional Indian medicine system recommends sugarcane juice to cure a broad range of ailments like fever, jaundice, urinary disorders and others to a small extent.
- Sugarcane juice is used as a refreshing natural energy drink, delicious drink in both urban and rural areas of many countries.
- The juice is a healthy alternative to refined sugar added drinks because it is a naturally flavoured drink on its own. Due it medical property, its need in the market is high. This juice can be consumed by the patient and as a health drink and much more.
Competition in the market
Sugarcane powder market is very high, and it has no competitions. There are no big names in the market which provide Sugar Cane juice powder. There is a just one company called Mr.Cane which provides sugarcane juice, but not powder and its location is in Bangalore. So you can take pan India has your potential market.
You would like: Herbal lassi business in India
Where to get raw materials and machine?
For the raw material, you have to contact the local farmers or markets where you can get sugarcanes in wholesale rates. Once you buy the sugarcane as the raw material, now it’s time to remove the juice from cane. Okay, till now the process is simple but next steps are complex.
Next step is to dry the sugarcane juice using spray dryer. Yes, industrial spray dryer don’t use any chemicals and use centrifugal force to remove all the water from the juice.
The resultant spray-dried sugarcane juice possesses acceptable consumer qualities and can be of high commercial value.
Harvested sugarcanes will be available in your city market. Harvesting and filtering juice equipment’s and machinery is available in IndiaMART. You have to buy it by special order. Spray Dyers – to convert juice into the fine powder.
The initial investment is ten lakhs, and investment recovery time is only two years.
Cost of machinery
Harvested canes- 50,000 INR
Sugarcane juicer- 3-4 lakhs INR
Spray dryer- 5-7 lakhs INR (as per IndiaMART rates)
How to advertise your business?
Initially, start with your local areas by giving free samples and taking feedback and getting contracts for every month from them with free home delivery. Compare the juice made from powder and real juice and ask the customer to understand the difference and tell them the advantages of drinking cane juice daily. They will take it.
If you managed to get 50 houses per day, then at the end of the month you will have more than 1500 homes and their daily orders So imagine your earning just from your local areas. Start giving free samples in trains and buses to promote your business in different states.
Next step is to promote your powder in hospitals as they are the perfect consumers for your products.
Where to export or sell the product?
Sugarcane juice is one of the favourite drink in Brazil and many countries. Once setting the business, you can ship your powder in different countries.
The time needed to recover your initial investment:
In 1 or 2 years, your initial investment will be recover, and you will earn more than 5 lakh per month from this business just from your local area.
Make the roller of the juicer of wood as it gives a different taste in your powder. You can add ginger and lemon for flavour. Start this home selling process in the summer season. To get the maximum customer, give a free sample of juice and then ask them to buy.
23 thoughts on “How to Start Sugarcane Juice Powder Business in 2022? (Updated)”
I am interested. Can we talk.
Hey, Rajan, For any further help please email me on firstname.lastname@example.org
Kindly mail any further queries on: email@example.com
good idea with huge potential
Thanks, Narayan for your valuable feedback. I will post more articles like this for you guys
Hello sir. Its really a good idea for business. But I want to ask you 1 thing that sugarcane juice is highly curruptible or perishable thing so how it can be transfered into powder form?? And how it will remain safe without preservatives??? If you satisfy me with my these two question then I’m fully ready to do the same business
Yes, sugarcane juice is the highly perishable thing it can be transferred into powder using spray dryers. You have to do some research on spray dryers because many of them don’t need any preservation .
Best idea to start in Maharashtra..
idea is superb – infact this can be extended to lot of items. But problem is of taste after spray druing. there are some companies who have done this with sugarcane juice, coconut water and buttermilk as well but the result doesn’t taste good even after adding taste enhancers
Yes, Sir, You are correct from spray drying the taste maybe not as good as fresh sugarcane juice but its medical and refreshing properties will be same as a fresh one.
Can you put me in touch with the founder of this startup? I have something for him.
Sry Sir, I have no idea regarding the founder of this startup.But you can share your valuable thoughts
I want to start sugarcane juice power manufacturing business.
Pl. Inform me about it
sir i am interested tn manufacturing sugarcane juice powder who can give all technical details and know how pl inform on my mail
Hello Mangesh. Currently, I Don’t know anyone but surely find out the details.
Hi, I’m in South Africa I’m interested in the sugar cane juice powder, can you please tell me more information on how and where to buy it to sell.
I am interested ,can you help me
I m interested can we talk
I want to start this business can you call me urgent for machine