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Sugarcane juice is one of the most popular drinks in Asian countries due to its taste and medicinal properties. Starting the sugarcane juice business is always a profitable business during summer.
But due to its degrading property, it is impossible to preserve juice for a long time. In this article, I will share some methods which you can use to maintain and sell sugarcane juice powder in local as well as international markets. But before that let’s learn is there a need of sugarcane juice powder rather than juice in the market.
Need in the market
India was the second-largest producer of sugarcane next to Brazil but the position changed in 2019 and now India is the largest producer of sugarcane in the world. Indian sugar cane have a large demand because of the below factors-
- The sugar factories utilizes early about 50% quantity of cane produced for the production of white sugar, and the rest goes for the preparation of different forms of jaggery.
- Traditional Indian medicine system recommends sugarcane juice to cure a broad range of ailments like fever, jaundice, urinary disorders and others to a small extent.
- Sugarcane juice is used as a refreshing natural energy drink, delicious drink in both urban and rural areas of many countries.
- The juice is a healthy alternative to refined sugar added drinks because it is a naturally flavoured drink on its own. Due it medical property, its need in the market is high. This juice can be consumed by the patient and as a health drink and much more.
Competition in the market
Sugarcane powder market is very high, and it has no competitions. There are no big names in the market which provide Sugar Cane juice powder. There is a just one company called Mr.Cane which provides sugarcane juice, but not powder and its location is in Bangalore. So you can take pan India has your potential market.
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Where to get raw materials and machine?
For the raw material, you have to contact the local farmers or markets where you can get sugarcanes in wholesale rates. Once you buy the sugarcane as the raw material, now it’s time to remove the juice from cane. Okay, till now the process is simple but next steps are complex.
Next step is to dry the sugarcane juice using spray dryer. Yes, industrial spray dryer don’t use any chemicals and use centrifugal force to remove all the water from the juice.
The resultant spray-dried sugarcane juice possesses acceptable consumer qualities and can be of high commercial value.
Harvested sugarcanes will be available in your city market. Harvesting and filtering juice equipment’s and machinery is available in IndiaMART. You have to buy it by special order. Spray Dyers – to convert juice into the fine powder.
The initial investment is ten lakhs, and investment recovery time is only two years.
Cost of machinery
Harvested canes- 50,000 INR
Sugarcane juicer- 3-4 lakhs INR
Spray dryer- 5-7 lakhs INR (as per IndiaMART rates)
How to advertise your business?
Initially, start with your local areas by giving free samples and taking feedback and getting contracts for every month from them with free home delivery. Compare the juice made from powder and real juice and ask the customer to understand the difference and tell them the advantages of drinking cane juice daily. They will take it.
If you managed to get 50 houses per day, then at the end of the month you will have more than 1500 homes and their daily orders So imagine your earning just from your local areas. Start giving free samples in trains and buses to promote your business in different states.
Next step is to promote your powder in hospitals as they are the perfect consumers for your products.
Where to export or sell the product?
Sugarcane juice is one of the favourite drink in Brazil and many countries. Once setting the business, you can ship your powder in different countries.
The time needed to recover your initial investment:
In 1 or 2 years, your initial investment will be recover, and you will earn more than 5 lakh per month from this business just from your local area.
Make the roller of the juicer of wood as it gives a different taste in your powder. You can add ginger and lemon for flavour. Start this home selling process in the summer season. To get the maximum customer, give a free sample of juice and then ask them to buy.