Marketing, marketing, and marketing! If you want your brand to be seen by many and all, the only way is through marketing. Traditionally, marketing was done through advertising on radio, newspapers, hoardings around the city, and television. Thanks to the internet, it has opened a new world of communication as well as marketing.
Internet marketing comprises every kind of marketing done online. As it has a wide range of platforms, it presents opportunities for different marketing tactics. These are the distinct internet strategies we are going to discuss today.
Types of internet marketing,
- SEO & SEM
- Email Marketing
- Affiliate Marketing
- Social Media Marketing
- Inbound Marketing
- PPC / Pay Per Click
These are the famously used tactics by all the agencies for marketing. Let’s get to know more about them in detail.
SEO & SEM are two different terms. While SEO means Search Engine Optimization, SEM means Search Engine Marketing. The first one helps you to understand the internet trends so that you get to follow the same. Understanding the trends will support you keep your content on par with the internet. So when a person searches for a given topic, your content pops up on the top list. SEO is helpful in organically growing on the internet.
You call it SEM when you pay the search engines to let your content come above the rest of others. It will give you an instant boost to your marketing strategies. SEM ensures your content pops up on every person’s web page, no matter what they search. Though this way is more comfortable for most marketers, it lasts only until your budget persists! Google Ads and Bing Ads are some of the best examples for SEM.
Email Marketing Did you know? While roughly 306.4 billion emails were sent and received each day in 2020, the figure is expected to increase to over 376.4 billion daily emails by 2025. Email marketing is a process in which an email is wired to individuals for marketing purposes. Emailing is considered to be the most underrated means of communication. It helps generate loads of leads than any other means.
There are a lot of tools that assist in generating leads. So called email finders are one of them. One of them is GetEmail.io, which helps you in obtaining the email addresses of the professional contact that we can’t usually find elsewhere. It saves a lot of time for marketers trying to find email addresses. GetEmail.io is a big data & AI-powered email search platform that provides you the information in seconds.
Affiliate Marketing is an old-school type of marketing donning the new fashion! These days for any information we need, we have the internet to get the knowledge. But before the advent of the internet, we relied heavily on word-of-mouth from the people we trust. An influencer who had our faith would let us know about how great a product is, and we would blindly invest in it.
It is the same process but, we see our influencers on social media websites. These influencers inform us about the product we need to consume & in return – they get commissions for promoting. Affiliate marketing is a win-win situation for all the parties involved. The marketer gets the sales, the influencer receives the commissions, and the consumer gains the product at a discounted rate.
Social Media Marketing is the fastest growing marketing. Over time, it has become the most quintessential type of marketing in the internet arena. Social media marketing is popular amongst the brand because it lets the companies interact with the audience while informing about the brands and new releases.
Social media platforms like Twitter, Instagram, and Facebook play a vital role in spreading information across the public. The exposure you get here is massive when compared to other forms of marketing. Though you might engage with tons of people, it is not assured to accommodate an increase in your sales.
Inbound Marketing is quite common on the web. Have you ever tried checking a website & in return, it has asked you to enter your email ID if you wish to browse further? This type is called inbound marketing. This trick is generally used by most bloggers where they gather information from the readers.
Later the same information is used to send you personalized emails to the reader to provide further updates. It helps the user to stay connected with the blogger despite not visiting the website regularly.
PPC or Pay Per Click is the most flexible type of marketing available for marketers. It charges the clients depending upon the usage of the person browsing. PPC specifically prices the clients when a user browsing clicks on the advertisement. A set amount is charged to the given number of clicks.
This ideology is used in different ways like the advertiser charges the clients for the number of views they received or the number of times a viewer is converted into a customer. The plans are flexible as per the client’s budget.
So, here are the types of marketing you’ve learned and will help you surmise the strategy you wish to follow.