As technology improves, so does the life expectancy of the human population. The US is the largest consumer of home care services, with 16% of the population representing people over 65 years. They are the people most in need of home care services and the primary targets of home care marketing.
Here is a beginner’s guide to using home care marketing in 2022.
- Digital marketing.
- Relationship marketing.
- Content marketing.
- Professional referrals.
- Community Events And Networking.
Visibility is crucial for every business, but even more so in the hospitality industry. Home care services are vital. Many people need it but don’t even know it.
- Digital Marketing
People spend a lot of time on their phones and laptops. So, you need to ensure you add digital marketing to your plans.
Did you know that 90% of seniors on social media have a Facebook account? They may not use social media the same way or spend as much time as the younger generation. However, they come across Facebook ads on their feed. So, adding Facebook ads to your digital marketing strategy is a great idea.
Google Ads is also another excellent strategy. Over 4.3 billion people use Google to seek answers to questions they have. Google Ads targets users who use specific keywords. Target keywords associated with home care services, and you will undoubtedly get interested clients.
Google Ads offers a pay-per-click (PPC) service. You can use the Search Network or/and Display Network to reach their potential audience.
Google’s Search Networks target people actively searching the keyword you have opted to use. The Google Display Network shows the ads to people seeking the service online.
- Relationship Marketing
Word of mouth is an effective strategy that will not cost you money. Your clients and their families will be your best ambassadors. Build relationships with those you serve. Educate them, build trust and let them know by words and action that your home care business is the best.
When satisfied, they will refer their friends and anyone needing home care services to you.
- Content Marketing
Content marketing can quickly help you gain a steady stream of leads for your business. When you provide educational, entertaining, and thought-provoking content, people will look up to you for guidance when seeking home care services. Over time, the visitors will become paying clients who will push your business forward.
- Professional Referrals
Build relationships with medical centers in your locality. Visit the hospitals and clinics in the area and sell your business. Find out if you can leave some brochures at the help desk.
You are not in competition with the hospital. You are offering additional care to patients who need help when they go back home. The hospital staff may recommend your home care services to patients needing extra assistance when discharged from the hospital.
- Community Events And Networking
The home care service relies heavily on human interaction. You cannot rely entirely on digital marketing and referrals. It will help if you put your business out there by building a network and connecting with the people around you.
Participate in the local senior expo, health events such as a walk for Alzheimer’s, and meet and greet events in your neighborhood. Carry and share your print materials, such as flyers and brochures.
Home care marketing is no different from that of any other business. Before spending time and money on marketing, you need to determine which strategy will likely have the highest return on investment.