Why do search ad extensions matter?

The question of why do search ad extensions matter is asked in the skillshop Google Ads Search Certification Knowledge Check Assessment exam. The options are they guarantee a higher engagement for advertisers, They increase the ad quality and drive lower conversion costs, They increase engagement and influence ad quality, The CPC on ad extensions is lower than on a search ad headline. The correct answer is they increase engagement and influence ad quality.

Why do search ad extensions matter?

  • They guarantee a higher engagement for advertisers
  • They increase the ad quality and drive lower conversion costs
  • They increase engagement and influence ad quality
  • The CPC on ad extensions is lower than on a search ad headline

The correct answer is:

  • They increase engagement and influence ad quality

Get all the correct and updated Skillshop Google Ads Search Certification Knowledge Check Assessment Answers.

Why do search ad extensions matter?

Explanation: Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

This article gives an overview of extensions in general. To learn what each extension type does, and how to pick the right extensions for you, go to Select extensions to use.

Learn more here: Link

Google Search Ads Certification Knowledge Check Assessment result

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