Table of Contents
What is digital marketing and why to learn it?
As your world is moving towards digitization. Digital marketing is a must for every Indian as every company at least require one digital marketer to promote their business online, and it’s the best way to learn to make money from home. So I have started this blog series in which I will share all the topics which are included in digital marketing and I will provide you with the videos once you have subscribed to this website.
So let’s start with the following questions of why to learn digital marketing
- What is Digital Marketing?
- Importance & Benefits of digital marketing
- What does digital marketing consists?
What is digital marketing?
Digital Marketing is the promoting your products online i.e. on Google, Bing, Facebook and other social media, the art of creating a professional website with no coding background and monetize it so as to earn money from the website via different ways like PPC (pay per click), affiliate marketing and so on.
Importance and Benefits of digital marketing
Start your own business.
After learning digital marketing, you require neither website developer nor any consultant for your Brand Development. You can create your site and can bring traffic to it via various ways like social media marketing which you are going to learn in digital marketing. Some of the businesses you can start your
- website development company.
- Social media marketing agencies.
- Your YouTube channel and find out how to earn more from YouTube and affiliate marketing.
- SEO and SMO agencies.
- Your classes for Digital Marketing with extra features.
- service portal which helps new bloggers and marketers for any difficulty
It connects you with customers on the internet
As you know, 80% of the world’s population use the internet to work or use in their daily life. Every businessperson can reach targeted customers.
It helps you to make a brand
As you are reaching a maximum audience in your local area, you can create your brand in your local area.
It generates higher conversion rates
We all know that in affiliate marketing we get a commission on every successful conversion done. And if you are involved in any affiliate network like Amazon or Flipkart then you need more conversion rates so as to earn more money.
Digital Marketing saves your money
Marketing is the most important part of a successful business. If you have an excellent marketing team, then no one can stop you to become successful. But digital marketing saves your money as paper advertise and yellow paper are costly.
What does digital marketing consist of?
Website design (user experience)
Digital marketing will teach you how to make a website when you have no developer background. You will learn all content management software like WordPress and Joomla.
WordPress is the software used by around 50% of the website from all around the world because it doesn’t require any coding skills.
Search Engine Optimization (SEO)
SEO is the technique to rank your site in the search engine like Google and Yahoo. Companies like Amazon, Flipkart and many others are investing the huge amount of money just to rank up their website and get conversions. And they are giving a large package to those who are good at SEO.
Pay Per Click (PPC)
As the name suggests, when someone clicks on the website then you need to pay some money. Pay per click is the advertising method which is used to determine the amount paid to the publisher or pay to an advertiser.
Social Media Marketing
Social Media is the platform such as Facebook, Instagram, Twitter, Whatsapp and much more which gets a huge amount of traffic. More than a billion people use social media every day. So it’s the best way to advertise your product in your local area and to get customers.
Email Marketing is the art of learning to send emails to the desired customers and to get leads or customers.
Affiliate marketing is the best way to earn money online it doesn’t require any investment. You get some commission when the user completes some action such as signups, installs and product selling. Some of the famous affiliate marketing networks are Amazon, eBay and all e-commerce website and other products selling websites and portals. It’s free to join in their affiliate network and you get the commission on each and every product you sell from your affiliate links.