The question of which targeting option is best for achieving brand awareness is asked in the Skillshop Google Ads Display Certification exam. The correct answer is the Affinity.
Which targeting option is best for achieving brand awareness?
- Custom Intent
The correct answer is:
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Explanation: The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers.
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