Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

  • Effective cost-per-thousand impressions (eCPM)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-click (CPC)
  • Cost per acquisition (CPA)

The correct answer is:

  • Viewable cost-per-thousand impressions (vCPM)

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Which bidding option is best suited for an advertiser focused on branding goals?

Explanation:

Viewable cost-per-thousand impressions (vCPM)bidding option is best suited to an advertiser focused on branding goals. If you want to increase brand awareness, drive traffic to your site, focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

Learn more here: Determine a bid strategy based on your goals

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