In Multi-Channel Funnel Reports, how are default conversions credited?

The question In Multi-Channel Funnel Reports, how are default conversions credited is asked in the Skillshop Google Analytics individual qualification exam. The correct answer is equal credit along the conversion touchpoints.

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • First campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints

The correct answer is:

  • Equal credit along the conversion touchpoints

Get all the correct and updated Skillshop Google Analytics individual qualification exam answers.

In Multi-Channel Funnel Reports, how are default conversions credited google analytic qualification exam answers

Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.

In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

Learn more here: About Funnels

Google Analytics individual qualification exam answers

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