Brand promotion is the cornerstone of any business. Without adequately establishing your brand’s presence, you cannot expand your market reach. According to research conducted by the Australasian Promotional Products Association (APPA), 90% of corporates in New Zealand use promotional items to enhance their brand awareness. The same study claims that 84% agreed that product promotion offered value for money.
There are several marketing methods, one of which is promotional merchandising. The term refers to any item or product with a company’s logo distributed at trade shows, exhibitions, conferences and fundraisers. However, some promotional products NZ are more appealing to the customers than others.
Here are some tips on selecting the appropriate products for business promotion:
Factors to consider before choosing products
There are many paradigms to think about before choosing promotional items, such as:
- Research your target audience and understand what appeals to them.
- Using eco-friendly products is also a good idea as it reflects your enthusiasm for sustainability.
- Rather than going with a cheaper item, go with one that promises a more significant return on investment (ROI).
- The product should be helpful and long-lasting to the customer.
- You should select a suitable logo for your business. While designing the logo, focus on its colour, font, size and originality. Simply put, the appearance of the logo must impress the customers.
Which items should you choose for promotion in NZ?
New Zealand is a highly sought after backpacking destination. It attracts enthusiastic backpackers from all over the world for its breathtaking scenery, plenty of adventure activities, open-minded Kiwi culture and even work opportunities like farming. Soft padded coolers, drawstrings, branded altitude, antitheft and canvas backpacks, in addition to other types, are all excellent choices. Every time a backpacker or someone on vacation uses your knapsack, the product logo will remind them of your brand.
Golfing enjoys incredible popularity in this seventh largest island nation in the world. There are about 400 golf courses, with Kinloch, Cape Kidnappers, Hills Golf Club and Royal Wellington Golf Club being the most popular. However, all of them are vast, lush and welcoming. Your brand’s presence on the courses will expand your business outreach significantly. Some of the promotional golfing items that you could use with your brand’s trademark are ball markers, tees, divots and pitch repairers.
Studies show that New Zealand has high UV levels. It also has an equally high melanoma rate. The government, therefore, regularly issues advisories to its people to use sunscreen for protection from harmful rays. An average-sized adult needs about seven teaspoons or 35 millilitres of sunscreen for optimum protection. Having your company’s logo on sun cream tubes and zinc sticks and displaying them at trade shows and exhibitions will show that you care for your customers’ safety. Every time they apply the lotion, your clients will be reminded of you,
New Zealanders love their coffee. Statistics show that its per capita consumption is among the top 20 globally. About a quarter of the people drink at least three cups of coffee a day. However, they prefer to use washable, reusable, and eco-friendly coffee cups rather than drink coffee in disposable cups. Gifting a variety of reusable ones like presto, thermal, double-walled and heat resistant will let them enjoy their coffee while caring for the environment simultaneously. You should place your logo on the outer part of the mug for maximum visibility.
These promotional products in NZ will increase your brand presence, attract new customers and help your brand to shine amongst others in the industry. With the right products and an attractive logo, you can be assured of having a healthy and long-lasting relationship with your clients.