High quality ratings for an ad can:

High quality ratings for an ad can:

  • improve its position
  • increase its average cost-per-click (avg. CPC) bid
  • be achieved with an increase in bid
  • increase how often people click on it

The correct answer is:

  • improve its position

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High quality ratings for an ad can:


High quality ratings for an ad can improve its position. Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.

Learn more here: Quality Score: Definition

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