Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA

Read more

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right

Read more

Your company provides home maintenance services and you want to reach more potential customers.

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to

Read more

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by

Read more

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and

Read more

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated

Read more

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory.

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create

Read more