Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.

Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7
  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7

The correct answer is:

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Note:- This question is asked in different Google ads Certification exams.

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Explanation:

First of all, there are some conditions to use performance planner on any campaigns. If all the conditions are true you can use the tool.

The question stated that Ben needs to sell excess inventory. So there is only one option which gives more conversions than 1400. So that’s the correct answer.

To learn more, go to About Performance Planner

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