As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert.

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit.

How many total characters can he use in each of these optional paths?

  • Unlimited number of characters in each
  • Up to 10 characters in each
  • Up to 15 characters in each
  • Up to 10 characters in one and 5 in another, for a total of 15

The correct answer is:

  • Up to 15 characters in each

Get all the correct and updated Skillshop Google Ads Search Certification Answers.

Google Ads Search Certification Result

Explanation:

Jared can use up to 15 characters in each each of these optional paths. The display URL can include two optional “Path” fields. These fields are added to the display URL after your website’s domain, so you can add text that will help people who see your ad get a better sense of where they’ll be taken when they click it.

To learn more, go to Optional “Path” fields

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