After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%.

What does this score tell Meredith about her Google Search Ads campaign?

  • The campaign could be improved by 78% if the listed recommendations are followed.
  • The campaign’s budget needs to be raised by 22% to be fully optimized.
  • Her campaign is being outperformed by 78% of businesses like hers.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas

The correct answer is:

  • The campaign could be improved by 78% if the listed recommendations are followed.

Get all the correct and updated Skillshop Google Ads Search Certification Answers.

Google Ads Search Certification Result

Explanation:

Optimization score is an score between 0% to 100%. Greater the percentage means your ads is performing good. If you follow the Google ads recommendation page then you will improve your score. Meredith’s Google search ads campaign will increase sales of her advertised products.

Learn more:- About optimization score

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